• Newsletter Personalization (merging)
  • means that you can use smart tags like ##subName## and when the newsletter is sent it will be replaced with the subscriber's name. Similarly you can do this for other subscriber data (email, country etc)
   
• Views & clicks tracking reports
  • A "views report" is a report that shows if, who and how many subscribers opened the newsletter you sent. A key term associated with a views report is the "open rate ratio" or OPR. By "open rate ratio" we define the number of subscribers who opened the newsletter divided by the total number of subscribers the newsletter was sent to. Such a report is only available for html newsletters (not for text newsletters).
  • A "clicks tracking report" is a report that shows which links the subscribers clicked in the newsletter you sent, in summary and in detail (per subscriber). Similarly to the open rate ration we define the "click-through ratio" or CTR. The CTR is the number of clicks divided by the total number of subscribers the newsletter was sent to. It can be calculated as a total for all clicks or for a specific click. Normally a good newsletter software system gives you the ability to generate various reports of different level and depth.
   
• Targeted mailings based on subscriber demographic data or other interests
  • A targeted mailing is one that is sent to subscribers who have some common criteria. Examples: you target subscribers from the same country or subscribers who have the same zip code, or customers who bought a specific product. A follow-up mailing (explained below) is also a form of targeted mailing. Targeted mailings are done with the use of filters. I this way you focus in a segment of your whole mailing list.
   
• Campaign management
  • Includes tools and utilities to monitor the sending process, stop it, resume it, capture errors, see overall reports.
   
• Follow-up mailings
  • In email marketing the ability to create follow-up mailings is critical to success. It is estimated that it may take up to seven follow-up mailings in order to finally have your subscriber respond to your offer, promotion, call to action etc. The most basic but essential example of a follow-up mailing is:
    • A new mailing based on subscriber's "views & clicks behavior": send a mailing to subscribers who opened (or not) the newsletter, clicked (or not) a specific link, did not click any links at all and so on.
     
• Bounced email processing
  • A bounced message is a message (email) that is sent back to the sender because it cannot find the subscriber's email and therefore cannot find it's way into the subscriber's inbox. That can happen because the email account no longer exists or is inactive or for many other reasons. Bounced emails are broadly classified as "soft" and "hard". A soft bounce is one that although it was not delivered to the subscriber's inbox it does not mean that the email is invalid or non-existent and it may be delivered in a another mailing. A hard bounce indicates a permanent delivery failure: invalid email, non-existent email account or domain name.
  • It is critical to process bounced emails and update your subscribers profiles. In other words you must maintain a clean mailing list. Because: it will save you resources, it will not trigger spam filters in major ISPs, it will help keep your IP white-listed.
   
• Scheduling a campaign to start a specific date/time.

• Web-based, use it with your web browser from anywhere in the world.
• Straightforward interface ensures ease of  use and a short learning curve. 
• Collect and/or import subscriber emails and other personal data and organize them into mailing lists.  
• Design and send html, text and multi-part newsletters with attachments. Your newsletters can be personalized for each subscriber (merging).
• Link tracking for html newsletters and text newsletters.
• Track Views & Clicks of your newsletters (who/when opens or clicks the links in your newsletters).
• Detailed reports of your mailing activity.
• Create follow-up lists based on subscribers clicks and views behavior.
• Create filtered lists and mailing filters for highly targeted campaigns.
• Double confirmation system when subscribers opt-in.
• Export to XL spreadsheets your reports, subscribers, mailing lists and more.
• Design your newsletters using an advanced on-line html editor with spell checking and other features.
• Batch sending: send x emails every z minutes.
• Error control: you can resume the sending operation if it fails.
• Automatic subscribe/un-subscribe processes.
• Fully customizable subscriber landing pages, welcome and goodbye automatic email messages.
• Designed to integrate with any web site (has a wizard to create custom sign-up forms).
• 'Subscribe a friend' and 'Forward to a friend' features.
• Public newsletter archive and customizable "Privacy page".
• Multi-language administration panel. Already available in English, Spanish, German, French, Italian, Portuguese, Hebrew and more.
• Process bounced emails with the bounceManageradd-on.
• No technical skills, no programming knowledge needed
• Online help, User's guide and Quick start guide

Read full details and features here

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• Support for alternative mail servers per campaign
• Unlimited mailing lists in a campaign
• Unlimited newsletters on a campaign
• Archive campaign in order to offer web access to the newsletters sent (in RSS format)
• Public and Private campaigns. (private campaigns include newsletters that can be accessed from the web only from authenticated users)
• Detailed Statistics for open and click rate for the newsletters per campaign for each subscriber
• RSS - XML export of the newsletters in a campaign
• Support for content editors
• High Quality Web HTML Editor
• Newsletter can belong to multiple campaigns
• Support for text and HTML format
• Supports multiple attachments
• Support for reusable templates
• Automatic Link & views tracking
• Newsletter personalization
• MHT format export for newsletters in web access view
• Advanced automatic newsletter creation from a web address personalized for each subscriber based on subscriber variables mapped to the query string of the web address (i.e. www.mydomain.com/mynewsletter.asp?subscrID={var1})
• Manages Newsletter to send with the use of a Queue (send selected newsletters, filter newsletters to send based on many criteria, resume an interrupted sending process)
• Ajax enabled Batch and filtered sending based upon multiple criteria
• Advanced logging of the sending process
• Suppression list text file (email addresses to exclude during the sending process)

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